Privacy Policy

1. Introduction

Hurts So Good Therapeutic Massage & Wellness (“we,” “our,” or “us”) is committed to protecting your personal information. This Privacy Policy explains what information we collect, how we use it, and your rights regarding that information when you visit our website at hurtssogoodtmw.com or interact with our services.

2. Information We Collect

We may collect the following types of information:

• Contact information — name, email address, and phone number when you submit a contact form or book an appointment.
• Appointment data — scheduling information collected through our third-party booking platform (MassageBook).
• Usage data — pages visited, time spent on site, browser type, and IP address, collected automatically through standard web analytics.
• Communications — any messages or inquiries you send us directly.

We do not collect payment card information directly. All payment processing is handled by our third-party booking provider, MassageBook, under their own privacy and security policies.

3. How We Use Your Information

We use the information we collect to:

• Respond to inquiries and schedule appointments.
• Send appointment confirmations and reminders.
• Improve our website and service offerings.
• Comply with applicable legal obligations.

We do not sell, rent, or share your personal information with third parties for marketing purposes.

4. Health Information

As a massage therapy practice, we may collect health-related information necessary to provide safe and effective treatment. This information is treated with the highest level of confidentiality and is used solely for the purpose of delivering your care. We comply with applicable state and federal privacy standards governing health information.

5. Cookies & Analytics

Our website may use cookies and similar tracking technologies to understand how visitors interact with our site. You can control cookie settings through your browser preferences. We may use Google Analytics or similar tools to collect anonymous usage data.

6. Third-Party Services

Our website contains links to and integrations with third-party services, including:

• MassageBook — for online booking and gift certificates.
• Google — for maps, analytics, and reviews.
• Facebook — for social media connectivity.

These services have their own privacy policies, and we encourage you to review them. We are not responsible for the privacy practices of third-party websites.

7. Data Security

We implement reasonable technical and organizational measures to protect your information from unauthorized access, disclosure, or loss. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

8. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes described in this policy or as required by law. Client records are retained in accordance with New York State massage therapy regulations.

9. Your Rights

You have the right to:

• Request access to the personal information we hold about you.
• Request correction of inaccurate information.
• Request deletion of your information, subject to legal obligations.
• Opt out of marketing communications at any time.

To exercise any of these rights, please contact us at the information below.

10. Children’s Privacy

Our website is not directed to children under 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us immediately.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date. Continued use of our website after changes constitutes acceptance of the updated policy.

12. Contact Us

If you have any questions about this Privacy Policy or how we handle your information, please contact us:

Hurts So Good Therapeutic Massage & Wellness
Rochester, NY
Phone: (585) 663-7140
Website: Contact Form